A Strategy-Led Process For Purpose-Focused Brands

Sakoodle is a creative studio that offers strategy and bespoke design to brands making a positive impact. We build a brand strategy and visual identity that empowers your vision, so you can concentrate on empowering others.

Our Promise

Brand Strategy Meets Bespoke Design

1

Strategic Approach

We immerse ourselves in your vision, values and purpose to create a strategy and voice that truly represents you and ensures the long term prosperity of your business.

2

Unbeatable visuals

Using out of the box thinking and key design principles, we bring your strategy to life in the form of cohesive and bespoke visuals that evoke emotion about your brand in your target market.

3

Purpose-Led
Values

We believe that the world needs more brands that make a positive impact. We build a strategy and visual identity that empowers you, so you can concentrate on empowering others.

Our Process

Thank you for your interest in our work. We have put together this breakdown of our process in the hope that it will serve to familiarize you with how we work.

01
Enquiry

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We’re so happy to hear that you’re interested in working with us! You can start out by submitting an enquiry form. Expect to hear back from us regarding our availability within a week, between our business hours of 9:00AM - 5:00PM EST on M-F.

02
Discovery

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In this phase, we develop an in-depth understanding of your brand via strategy sessions, questionnaires and extensive research. We use the insights gathered in this stage of the process guide the visual creative direction of the brand.

03
Ideation & Design

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This is where the magic happens, where we bring the strategy to life. We get to the drawing board and design purposeful and cohesive visuals that connect your brand with your audience.

04
Revise & Refine

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In this revision stage, we make modifications to polish the visuals using your feedback. This guarantees that you have a brand that you love and we are confident that it sets you up for success.

05
Delivery & Launch

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You are ready to share your visual brand with the world! We hand over all the file formats and brand guides at this stage. We also include a checklist for next steps to ensure you have a smooth and successful launch.

Meet The Face Behind The Name

Sakina Hassanali - CEO

Brand Strategist, Designer, Globe Trotter and Dad Joke Enthusiast

Sakina is a brand strategist, illustrator, and designer with over seven years in the industry and experience that spans three continents. With her expertise in strategy and design, she takes an integrated approach in creating brands that are unique, bold and impactful.Sakina was born and raised in Dar-es-Salaam, Tanzania, where she developed a passion for the creative arts and marketing. She holds a Bachelors in Mass Communications from Boston University. In her spare time, you will find Sakina traveling, creating illustrations for Sauti Studio or watching reruns of The Office.

Meet The Face Behind The Name

Sakina H

Founder & Creative Director

Sakina is a brand strategist, illustrator, and designer with over seven years in the industry and experience that spans three continents. With her expertise in strategy and design, she takes an integrated approach in creating brands that are unique, bold and impactful.Sakina was born and raised in Dar-es-Salaam, Tanzania, where she developed a passion for the creative arts and marketing. She holds a Bachelors in Mass Communications from Boston University. In her spare time, you will find Sakina traveling, creating illustrations for Sauti Studio or watching reruns of The Office.

Frequently Asked Questions

01
How long does a project take to complete?

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The Visual Identity takes between 4-6 weeks and the Strategic Brand Identity takes between 6-7 weeks. However, please allow for extra time if you have opted for any add-on services such as stationery design or social templates. Additionally, we suggest keeping your launch date in mind and allotting enough time for a brand/rebrand.

02
Do you offer payment plans?

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Yes we do, as we understand that branding is a big investment. All projects require a 50% deposit upon signing to reserve your spot in our calendar, with the remaining balance billed across the duration of the project.

03
Can I book with you ahead of time?

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Definitely yes. Please note that we book projects a few months in advance. If you have a set launch date, please do book in as soon as possible.

04
What isn’t included in your pricing?

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  • Additional revision rounds
  • Font licenses
  • Product/ Brand Photography
  • Image Sourcing/ licenses
  • Printing costs
05
Do you work with every business that enquiries

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We wish we could work with every awesome brand out there, but to ensure an effective creative process and outcome for our clients, we take on a limited number of projects a year. We will always get back to you within a week of your enquiry to let you know whether we have accepted your client application or not.

Kind words from our clients

The fact that she asked the tough questions to really understand what we are looking for and offered suggestions on what would work and what may not be as effective. I also love the uniqueness of the branding, knowing that what I have is one of a kind

Sukaina
Bharwani
Toronto, CA

Sakoodle had a robust briefing process in understanding the client, their needs and value proposition. Sakoodle brought my personality and idea into a brand in a way I could have never Imagined.

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Behjat
Jetha
New york, usa

Let's Work Together