Brand Strategy, Visual Brand Identity
Aroha
Aroha apparel creates contemporary business casual essentials for young adults. They use ethically sourced materials and make style that are comfortable yet chic. The logomark is created using the imagery of intertwined thread to create a unique 'A'.
Aroha is a distinguished fashion brand that proudly produces garments inBangladesh, for Bangladesh. Their brand ethos revolves around deliveringstylish and comfortable office wear crafted with superior quality materialstailored to the demands of the contemporary post-pandemic workplacecharacterized by remote working and casual office settings. The brand'slogo mark features intricately intertwined thread imagery comprisingdiverse stitches that elegantly culminates in the form of an A, effectivelyconveying the essence of Aroha's commitment to crafting distinctive andfashionable office wear.
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BRAND STRATEGY, VISUAL BRAND IDENTITY, PACKAGING DESIGN
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