Brand strategy, Visual brand identity, Illustration, Social content
Rinali
This brand identity project was for a young seamstress who wants to change the way New Yorkers obtain their Indian and South East Asian outfits Using bold illustrations and a vivid color palette, the visual identity is a balance of both its playful and contemporary characteristics.
Rinali is a visionary contemporary fashion designer who is revolutionizing the way New Yorkers experience Indian and South East Asian fashion. she takes an innovative approach to combine the use of locally sourced fabrics from India with the creative repurposing of traditional Indian sarees, resulting in a stunning array of outfits that are both unique and sustainable. Using a harmonious blend of bespoke intricate illustrations, complemented by a vibrant and lively colour palette, Rinali's brand identity is thoughtfully designed to maintain its authenticity, and strike a balance between playful and chic aesthetics.
Our Portfolio
BRAND STRATEGY, VISUAL BRAND IDENTITY, PACKAGING DESIGN
Shukr
Brand strategy, Visual brand identity, Illustration, Social content
Health and Food Junkie
Brand strategy, Visual brand identity, Illustration, Social content
Rinali
Visual brand identity, Illustration, Stationery, Social content
Juma
Brand Strategy, Visual Brand Identity